Tell us about the Children’s Sports Business?
When I left 19 years of coaching, I took a job in private business. I was making more money than I knew what to do with. There was a hole inside of me and I needed to find a way to fill that hole. Coaching gave me purpose and gave my life significance that I had lost that in the business world. My function was simply to create revenue, which I welcomed but I felt empty.
I slowly dipped into the water of my past experience of basketball camps, training, and leagues, and I did that without any idea of turning it into a business. That was a far thought. I never thought about starting a business. I soon realized I was filling a need for the families and boys and girls. I started doing this while still working as an exec recruiter. I would offer on the weekends and nights. Yes I Can Basketball just grew on its own.
How does the Yes I Can Franchise Work?
These programs that we are bringing to the franchise model, they have all gone through the fire; they’ve have been tested. This is decades of using a secret sauce. It would be perhaps risky to bring new programs to the franchise model that haven’t been tested or proven. We involve our families in the feedback. We don’t do things the same every year. We ask parents what they value and are constantly asking what we could do better. We create a positive environment for our kids.
How does the current market affect this model?
Let’s touch on the obvious–the pandemic is going on right now and this is a huge challenge. We’re still making great progress despite this challenge. When families come in and see how careful and safe we are being, they are feeling more comfortable. Families are starving for our concept and we are selling out our programs.
Talk to us about Training and Support?
Working closely with me. I started running camps, training, and leagues in 1983. They will get my personal attention and glean from my experiences. There is a secret sauce to this — we are the antithesis of an AAU travel basketball. Our business thrives and does very well because we’ve had the sense to keep our ears and eyes open to what our families value and what our kids like. I am excited to train people to do this the way we’ve done it.
I spearhead the training and I will be sharing with them all of the fine points — in terms of marketing, interaction with parents, photos for our websites, etc. The uniqueness of this is that I am the founder and I’m the one that created this. Through the years, I’ve had more families come up to me and ask “Is this a franchise?” and I said, “Why do you ask this?” They would say “Because it feels like a franchise”. This is buttoned up, polished. We tell our parents what we expect and we lay down the law.
Define your Franchise Model:
A. Training and Support Model?
Hands-on training at headquarters followed by training at the franchisee’s location. See above question for more detail.
B. What is the Fee Structure?
Franchise fee: $33K
Royalty Fee: 7% of gross sales
C. Territory Definition?
250,000 to 500,000 population base
How about a Day in the Life?
They wear many hats. Everything from marketing the program, social media, communication with parents, training their staff, advertising, making sure payroll is accurate, monitoring expenses, ordering uniforms, ordering equipment, etc. Parents appreciate having programs in clean gyms in safe areas, so the franchisees are always looking for facilities where they can run their programs. Sometimes the franchisees may be running the programs themselves. Leagues, training, camps, and afterschool programs.
What kind of people would be a good Fit?
The ideal candidate will need to have certain qualities. Most importantly, they need to have a desire to Live Out Loud and With Purpose. In addition to that, basketball knowledge and experience is helpful. Just because someone has played in the NBA, doesn’t mean they are qualified to be awarded a franchise. Maybe this person loves the game, they need to have an ability to teach, people who smile easily, charismatic, people who have a PHD- Poor. Hungry. and Driven. These would be people who are very involved — this takes elbow grease and faithfulness. This person needs to grow the business. They are the face of the business. They need to have a character that is above reproach — they are working with families and youth.
What Goals do you Have for the Franchise?
If franchisees are happy, then we have done our job. I don’t want to treat our franchisees as employees. I want to treat them like teammates. The goal is to provide enough support and training that they are doing well. We would be thrilled to be offering this to families in communities across the country. We want to make sure the people who are awarded the franchises are a good match for the eyes and ears of our youth in these communities.
For more information on the Yes I Can Basketball Franchise, check out the corporate site: